What is an anchor tag? How to optimise it ?

The words you click on in a link, known as anchor tag, play a crucial role in web navigation. Often, they are underlined and highlighted to indicate that clicking on them will take you to a different page or document. Understanding ‘What is Anchor tag? How to optimise it?’ is essential for enhancing the usability and SEO performance of a website. This text explains the purpose of the link, helping search engines determine its significance and effectively optimizing it involves using relevant, descriptive keywords that give users and search engines clear insights into the linked page’s content.

Both SEO and user experience benefit from the use of descriptive anchor tag. It facilitates comprehension of the linked resource’s content by users and search engines.

Why Is Anchor Tag Important?

When you use words that accurately describe what a link is about, it helps your website rank better on Google. It also makes it easier for people to understand where the link will take them.

For instance, if you use the words “best burger” as a link, Google knows that the page you’re linking to is about the best burger.


Alternatively, in this example of anchor text, using words like “Click here” doesn’t provide any information and isn’t very useful.


When you put a link in your writing, you get to choose how well it describes the page it’s linking to. For example, “best burger” is better than just saying, “Click here.

How do I create anchor tag?

Let’s look at how a hyperlink is made and how the anchor text fits into it.

A simple hyperlink has three parts: the anchor element tags, an attribute called “href” with “rel=noopener” and “target=_blank”, and the anchor text. To make a hyperlink with a label, begin with an opening anchor tag: <a>.

First, put the URL you want to link to inside the opening anchor tag with the attribute rel=”noopener” target=”_blank” (rel=”noopener” target=”_blank”). Then, put the address of the webpage you want to link to between the quotation marks.

In simple terms, the anchor text is the words you see on a website that you can click on. They’re placed between two special tags on a webpage.

If you’re linking to something, you might want it to open in a new tab or window. This is handy when you’re sending people to a different website but still want them to stay focused on your page. To make this happen, just add a special code called the “target attribute” and set it to “_blank.

<a rel=” noopener” target=”_blank” href=”https://www.nvroyal.com” target=”_blank”>Your Anchor Text Goes Here</a>

Pictures can also act as links. Remember that the way you write code for pictures in HTML is a bit different. Instead of putting the picture’s source directly in the link tag, you put an <img> tag inside the link tags. Then, you just need to include the src=”” part and paste the URL of your picture between the quotation marks.

Some people can’t see images on websites, so they use special tools to hear descriptions of them instead. It’s helpful to add descriptions to images using the alt attribute so everyone can understand what the image is about.

Different kinds of Anchor Tag

Before we start talking about how to use anchor text to improve SEO, let’s first look at the different types of link labels.

Exact Match

As the name suggests, the exact match anchor tag is a specific keyword for which the target webpage is aiming to rank. Let’s assume you provide a clean home service and you wish to rank higher for the keyword “clean home.”

One way to do this is to have a website that relates to yours put a link to your page about cleaning homes using the same keyword. But don’t overdo it, or Google might think you’re spamming and punish you for it.

Phrase Match

In the same way, the phrase “match link title” is a specific set of words that your website wants to show up for in search results. For example, if someone isn’t good at cleaning, they might search for “best cleaning company” instead of more advanced ones.

Partial Match

This kind of anchor tag is like the label text that matches a phrase. The only thing that’s different is instead of using the exact keyword phrase, a similar one is used.

For example, instead of saying “clean home,” you might say “home maintenance.


Using website names and branded anchor texts is pretty common. For example, I could use “nvroyal” as a link to refer to this blog’s homepage. Do you see what I did there?


One of the most well-known words used to click on links or buttons. They’re often seen in ads and buttons that prompt you to take action. Examples of these words are “click here,” “read more,” or “buy now.

Naked URL

Do you remember when I put a link to nvroyal by copying and pasting “https://nvroyal.com” at the start of the article? That kind of link, where the web address is used as the anchor, is called a naked URL anchor text.

Image Anchor/No Text

You know how they say a picture can tell a story without words? Well, it’s true! Pictures can help people remember things better. So, when you share a picture, make sure to write a little about it. This helps search engines know what the picture is showing.

How to Optimize Your Anchor tag

Just learning about the different kinds of anchor text won’t automatically make your website rank higher on search engines. Here are some good ways to improve your anchor text to help you get started.

1. Make clear the anchor tag is distinguishable.

Lots of websites let you change how your pages look. Sometimes, links are made to look like regular text. Make sure people can easily see and click on links.

2. Don’t give your readers the wrong information.

Always do what you said you would when you link to other websites and give the content you promised.

3. Keep your writing smooth and easy to read.

Many people try to plan carefully and focus on finding exact word matches, but natural language doesn’t work like that.

4. Keep your links related to the topic.

If your content is about something that changes over time, make sure to check your links regularly and update them as needed.

5. Always consider what people are looking for when they search.

Think about what the reader is searching for and make sure it matches what your content is about.

6. Avoid keyword stuffing.

It’s important to avoid using too many keywords because search engine updates like Penguin can penalize websites with too many keywords and low-quality links.

7. Use different types of words when you create links.

A good mix of different kinds of links is important. If you try to control the words in your links too much, your webpage might get punished.

8. Keep the words in your links short and to the point.

While Google considers both the anchor text and the words around it, avoid making long passages of text into links.

9. Make sure to tidy up URLs when you’re using simple anchor tag.

No one likes long winding URL strings. Keep it short and simple.

10. Keep track of all your links and the words used for them.

Keeping a list of all your links and their names is useful not only when you’re trying to improve your website, but also when you’re checking your site for any issues.

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