What is SEO ?

The process of redesigning a website to increase user visibility is known as search engine optimization or SEO. It includes improving the website’s technological aspects, making sure the content is accurate, and increasing the number of backlinks to it. SEO increases the website’s visibility and search engine ranking because it increases the likelihood that it will come up during a search.

Users can find information on the internet more easily thanks to search engines. Search engines are typically where you start when looking for information, whether you’re planning a vacation, looking at a product, or both. They’re an excellent way to increase internet traffic if you operate a business.

What is seo and how it works

How does Search Engine Optimisation work ?

Google uses advanced methods known as “algorithms” to choose which sites should appear first. These algorithms consider several factors while choosing which page to display in the search results.

How seo work

You don’t need to be an algorithmic genius (nobody knows for sure how these algorithms operate). However, if you are familiar with the fundamentals, it will assist you in comprehending SEO and how to improve your sites’ Google ranking.

Why Google is the main focus of SEO?

When many people hear the term “search engine,” Google comes to mind right away. Approximately 83% of the global search engine market is held by Google. Due to Google’s dominance, search engine optimisation, or SEO, often concentrates on Google’s needs. Understanding Google’s operations and the reasons behind them is critical.

There are three main parts of Search Engine Optimisation:

Technical SEO: This is about fixing the technical stuff on your website to make sure it works well.
On-site SEO: This means making the words and pictures on your website better so that more people can find it on the internet.
Off-site SEO: This involves creating things like logos, slogans, and other stuff to make people recognize and like your brand more. It’s also about getting other websites to link to yours, which helps more people find you.

You have full control over the first two parts, but not always the last one because you can’t control what other websites do. But still, it’s important for success in SEO.

Think of SEO like a sports team. You need good defense (technical SEO) and offense (on-site SEO), as well as fans (your audience). Off-site SEO helps you get those fans by making your brand more popular and getting other websites to talk about you.

On-page SEO:

The words and information on your website should match how regular people search for things related to what your website is about. The results of your research can help you improve many parts of your website, such as:

  • Web addresses (Domain names)
  • Web page addresses (Page URLs)
  • Titles of pages (Page titles)
  • Anchor Tags
  • Headings
  • Descriptions for images (Alt text)
  • Pictures
  • Videos
  • Links for navigation
  • Short descriptions about the page (Meta description tags)
  • Links within your website (Internal links)
  • Maps of your website (Sitemaps)
  • The main text on each page

If you want to learn more about improving your website’s visibility in search engines, you can read “The Beginner’s Guide to SEO” for a step-by-step tutorial.

Off-page SEO:

To make sure your online stuff gets seen a lot on search engines, meets your goals for getting the right visitors, and helps you get the results you want, off-page SEO is about getting attention to your content. Here are some things you can do for this:

  • Getting links and mentions from good websites because your content is good
  • Removing bad links that hurt your website’s reputation
  • Actively getting links and mentions from good websites by reaching out to them
  • Promoting your stuff online in different ways like social media, appearing on other people’s blogs, podcasts, or videos
  • Doing traditional PR stuff like writing press releases and getting known by important people
  • For local businesses, creating profiles online and getting mentioned in local places

To learn more about off-page SEO, you can read guides like “Off-Page SEO.” If you’re focusing on a local business, check out “The Essential Local SEO Strategy Guide.”

All these things work together to help search engines understand and rank your website pages better.

Technical SEO:

To ensure that your website can be properly indexed and crawled by search engines and properly used by people, technical SEO includes, but is not limited to, management of all of the following elements:

  • Analytics setup
  • Site crawling
  • Indexing status
  • Robots.txt status
  • Canonicalization
  • Internal link architecture design and management
  • Coding
  • Mobile-friendliness
  • Cross browser rendering
  • Page status codes
  • Image compression
  • Core Web Vitals status
  • Page load/speed optimization
  • Structured data
  • JavaScript frameworks/rendering/pre-rendering
  • Hreflang
  • De-indexing
  • Migrations

Search Engine Optimisation strategies and best practices:

SEO best practices are basically a bunch of things you can do to make your website show up higher in Google searches. These things include stuff like making sure your website is set up right, finding the right words people search for, and getting other websites to link to yours. When you do these things, more people can find your website without you having to pay for ads.

In simpler terms:

There are lots of ways to make your website appear higher in Google searches, like using smart SEO tricks and getting other websites to link to yours.

Benefits of SEO:

Getting visitors from people who search online is a big deal for companies. Sometimes, most of a company’s visitors come from people searching on Google or other search engines.

There are probably a lot of people searching for things related to your business every day. More than you’d get from social media or other places. But if you wanted to get that many visitors from ads, you’d have to spend a lot of money.

Focusing on getting visitors from online searches gives you a chance to get even more visitors over time if you can get your website to show up higher in search results. Our report on how people search online shows that when websites show up higher in search results, more people click on them.

To learn more about SEO, click here

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